干货|精选国外35个床垫品牌的10类卖点汇总(营销人必收藏)

Xiaomi's smart lighting solutions arm Yeelight enters India market

分享对家具设计的深度认知


干货|精选国外35个床垫品牌的10类卖点汇总(营销人必收藏)


这两年,创新的东西太多了,

品牌总监们总是脑洞大开,

想尽各种法子来玩营销,

那么2018年的床垫营销应该怎么玩?


今天学学君收集了

一批国外床垫的slogan(卖点),

看看老外是如何玩转卖点的!

拿走!不谢!


1

强调产地

关键词:mediterranean(地中海)

wake up in the Mediterranean

干货|精选国外35个床垫品牌的10类卖点汇总(营销人必收藏)


2

强调奢华

关键词:luxury

World Luxury Intimate

干货|精选国外35个床垫品牌的10类卖点汇总(营销人必收藏)


Fine Luxury Bedding


3

强调工匠精神

关键词:better mattress,

craftmanship,handmade

The Better New Mattress


Generations of Fine Craftmanship


California Design Handmade


4

强调性能

关键词:supporter,adjustable,system

Proud Supporter Of You


Adjustable Mattress for a Lifetime


Sleep Systems


5

强调自然,有机,环保

关键词:nature,organic,eco-friendly

Sleep on nature


By nature's sleep


Eco-Friendly Mattresses


Only The Best From Mother Nature


Best Organic Mattress


6

强调舒适度

关键词:comfortable

Tailored Comfort


Always Comfortable


Naturally Comfortable


Natural Comfore since 1929


7

强调口碑

关键词:trust ,recommend

Trusted by millions since1926


The most highly recommended bed

 in America


8

强调梦境

关键词:dream,night

Always Dream


· THE · GOD · OF · DREAM ·


9

强调性价比

关键词:premium, price

American made premium mattress


American's Best Priced Luxury Mattress


Premium USA Quality


10

强调睡眠品质

关键词:pleasure,best,power,

safe,healthy,smart,beautysleep

The sleep you've been waking for!


Sleep is life's greatest pleasure


For the best sleep ever


Sleep is power


Best Night Your Life


safe healthy sleep


Your ticket a better night's sleep


sleep,made ,smarter


The Best Bed For Brtter Sleep


Beauty Sleep


(以上图片来源于网络)


转载请尊重本公号上的授权说明




你也许还想看

床垫还能这样玩?这组海报太炫酷了!


盘点:值得欣赏的50款床垫LOGO设计!


最好最新的床垫专卖店设计都在这里了




学学文创设计

一家对家具文化有深度研究的机构

长按识别二维码,加关注